Monday, February 09, 2009

What's wrong with this picture?

Found on is this graphix of a bus from the Netherlands, but it is not what it appears to be. What you think you see is not actually happening. Study the photo again if you haven't yet figured it out.

And then scroll down for the solution.

OK, scroll a little further you cheater, you!

Careful scrutiny will show red stop and taillights on both sides of the "front face" of this coach, plus high in both corners may be seen red and amber marker lights. Even in the former Holland red lights may only be displayed on the rear of a normal vehicle, so what gives?

Well, the "windshield view of the driver and interior of the bus scene" and "the headlights" are merely hi-res graphic wraps, but the license plate, route designator, manufacturer's marque and company logos are all legit. It turns out an advertiser - apparently Apeldoorn Insurance in Amsteredam - is using this simple but effective eye-catching scene to establish name recognition and competitive positioning in this marketplace. Pretty cool, I say.

No word on what the local motorists think about this situation, but the mind boggles when considering the reaction of some folks on their way back to offices after extended "business" lunches. What they think they are seeing is a city coach "backing up" at normal speeds on the regular bus route. Talk about too much information to filter. 12 Step Programs, here we come.

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